Joe Floyd, Principal at Emergence Capital, kicked off the evening with a quick overview of the agenda and introduction of the topic. Mike Cardamone, Managing Director of Acceleprise SF, announced the launch of the accelerator's first class of enterprise startups. Finally, the esteemed trio of speakers dropped some growth hacking knowledge on the crowd:
- Sean Ellis, CEO of Qualaroo. Sean introduced the concept of growth hacking and discussed how the principles of growth hacking for consumer companies could be applied to B2B demand generation and product development.
- Matt Malden, Chief Product Officer at Docusign. Matt shared how Docusign built virality into the Docusign product and how they test, optimize and measure their progress.
- Lincoln Murphy, Customer Success Evangelist at Gainsight. Lincoln explained best practices around B2B demand generation and how to test and leverage different marketing channels to cost effectively acquire customers.
Thank you to our sponsor Silicon Valley Bank, the speakers and everyone in the crowd for galvanizing such a great event!